Tomorrow’s Technology, Yesterday’s Insights

Technology

Tomorrow’s Technology, Yesterday’s Insights

Sometimes what the tech world comes up with has already been tried and rejected and really doesn’t need to be resurrected — like the Taylorist view of the workplace. Sometimes the solutions have already been there for a long time.
You just need to take a look around. At your fellow humans.

In his recent bookThe Formula”, Luke Dormehl describes how

“… there is a dedicated team within Google called the People Analytics group, whose job is to quantify the ‘happiness’ of employees working for the company. This is done using ‘Googlegeist’, a scientifically-constructed employee survey, which is then mined for insights using state-of-the-art proprietary algorithms.”

“An example of what the People Analytics team does occurred several years ago, when Google noticed that a larger-than-normal number of female employees were leaving the company.”

Dormehl describes how the People Analytics group “drilled down with data-mining tools” for other numbers that might shed light on the problem. Was age, for example, a factor? Or something else? Well, indeed it was:

“[The] group discovered that this wasn’t so much a ‘woman’ problem, as it was a ‘mother’ problem: women who had recently given birth were twice as likely to leave Google as its average departure rate.”

“The most cost-effective answer, it was concluded, was to increase maternity leave from the standard 12 weeks of paid absence to a full five months. Once the problem had been identified and acted upon, the company’s attrition rate for new mothers dropped by 50 per cent.”

MondoTheme

MondoTheme

Austin fingerstache listicle irony messenger bag raw denim. Put a bird on it VHS franzen distillery tattooed pabst.